Inka Paahtimo

For Inka Roastery's packaging redesign, I worked as part of a team where I was responsible for the colour concept and the design of the product label. The project explored how customers want to see the products, what information matters most on the front label and how the coffee can stand out from competitors' products. The client also wanted to preserve the Peruvian character of the packaging. The previous logo had significant readability issues, so the redesign introduced a new logo and colour palette that help the brand stand out on store shelves. As part of the concept, each roast level was given its own colour code, making it easy for customers to find the right coffee at a glance.