Meks
UI/UX Design / Service Design
Summary
Meks.fi is the marketing services channel of the Keskisuomalainen media group, and it needed a complete overhaul. Alongside building the brand image, the redesign aimed to improve the customer experience, increase visibility in search engines, and serve as a tool for potential clients, marketing professionals and Meks's own sales team alike. Above all, however, the service is designed to grow Meks's media sales business.
Client:
Meks, Keskisuomalainen media group
Service:
UI/UX Design / Service Design
Date:
April 4, 2024
Role
Lead Digital Designer (UI/UX, Service Design)
Description
I facilitated workshops that, together with buyer personas, shaped the structure of the digital service and Meks's product bundles. These formed the basis for the user journeys and the product taxonomy, which was built on top of the technical integrations. Throughout the project, I involved staff and sales representatives in the process. The result is a digital service that functions not only as a sales channel but also as a working tool for Meks's own sales team. Since the website redesign, the Meks brand has gained broader national visibility, and both sales and the customer experience have improved.
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