Rintajouppi Machine
UI/UX Design / Service Design
Summary
Rinta-Jouppi Machine needed to redesign its website and clarify the customer purchase journey, but above all, to boost sales by generating more leads. The site’s user experience had become outdated: searching the vehicle and machinery listings wasn’t as comprehensive as users needed, the content was fragmented, and the visual identity looked dated. In particular, the distinction between trade-in and rental machines was unclear in the context of machine resales. The site also needed mobile and search engine optimization.
Client:
Rinta-Jouppi Machine
Service:
UI/UX Design / Service Design
Date:
June 6, 2026
Role
Lead Digital Designer (UI/UX , Service Design) at Into-Digital
Description
Using insights from workshops and buyer personas, we defined the site’s content structure and machine taxonomy, which formed the basis for the user interface. I designed the interface to keep the most important content visible at all times, compact but clear and visually strong. The new site serves both buyers and sellers: versatile filters help users find the right machines quickly, the structure is clearer and more sales-driven, and contact options appear where users need a salesperson, financing or other support. The redesign has been well received by the client and its sales team, and the number of leads has doubled. It was a pleasure to be responsible for the design of this project.
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